Antonio Eduardo Nogueira

Productive restruturing of the Brazilian automobile industry. Is verified that this industry that settled at the country in the decade of 50 it grew to the eighties with base beginnings of the paradigm fordista, in cloused and protected market of the international competition, in spite of the progresses and of the proportionate development to the Brazilian nation , it was at the end of the decade of 80, technological time log. The new paradigm of the world automobile industry that it emerges in Japan in Second World War, denominated of production dry, it has like main reduction of the production costs worsened in the period fordista, it winds forces starting from the crisis of the petroleum in the seventies, promoting a true revolution in the section in the world ambit, imposing like this, a larger degree of competitiveness to the countries producing of vehicles, as condition “sine qua non” to the insert in the global market. That new paradigm has been characterizing for a group of innovations organization, managerial and technological that value the knowledge (education) and the largest cooperation level among the main involved in the productive chain (larger) flexibilities  of the relationships). It is verified like this, that the Brazilian automobile industry (subsidiaries) induced by that wave of innovations starting from your head offices in the extenor, it is being restructured in direction the dry “production” since the eighties, where a larger degree of insert of that industry is observed at the external the market, have seen the increase of the exports and, mainly, starting from the economical opening of the country in the nineties, with the difficulty of the competition it interns. That restructuring has been passive/defensive at the proper eighties the use of the mistaken automation and, ative/defensive in the nineties, have seen the adoption of strategies coactas and/or  returned to the new paradigm.